Pet product marketing is a dog-eat-dog world

Pet owners shell out plenty to pamper, protect, and provide for their domesticated animal companions. Last year, it seems pet lovers spent $74 billion in the U.S. on pet products and services. That number is projected to increase to approximately $91 billion by 2019, according to a recent edition of Packaged Facts Reports.

It sounds like it’s raining cats and dogs for pet product and service marketers. An estimated 56 percent of all American households own at least one pet, and these animal lovers seem to be more than willing to spend generously on their behalf. Pet purchases include goods and services for boarding, clothing, comforting, entertaining, exercising, feeding, grooming, housebreaking, pet sitting, training, transporting, treating, and more.

Hot dog! That’s a lot of kibbles.

 Adapted from public domain image

Feel free to follow on Google Plus and Twitter.  You are invited to subscribe for free to my General Pets Examiner column, so you will receive email notifications whenever new articles appear.


  1. There are countless ecommerce stores from where we can shop for the pet products like large dog harness and other pet accessories but we have to very sure about the quality and the reliability of the website.

  2. Great articles and great layout. Your blog post deserves all of the positive feedback it’s been getting.wopet